PORTFOLIO | 3-dpr-2012

Portfoilio

3-D Public Relations has experience in the Fashion, Retail & Merchandising, Travel Goods, Beauty, Fitness, and the Professional Sports Industry. Supportive client examples include:

Travel Accessories

Handle "it" retained 3-D PR's services in an effort to build brand awareness amongst new business and to reach consumers. Plan of action for Handle "it" included:

- Expansion on social media efforts for Facebook, Twitter, and Linkedin.

- Press Release distribution, media outreach, and interview scheduling at the 2012 Travel Goods Association's Show in Las Vegas, NV.

Fashion & Beauty

Deeda Salon retained 3-DPR’s services to include implementation of a comprehensive marketing, branding and pr campaign for Deeda Salon. Plan of action included:

-Content writing for website, promotions, marketing collateral and social networking.

-Expansion on social media efforts for Facebook and Twitter.

-Developing Deeda's first company blog.

-Media outreach and marketing for event; Hair Wars, and Cut's for a Cause to benefit the Cystic Fibrosis Foundation.

Merchandise

ROKK Clothing Brand retained 3-DPR’s services to include implementation of a comprehensive marketing, branding and pr campaign for ROKK Clothing Brand. Plan of action included:
- Publicizing and building the brand at tradeshows, events and amongst talent including musicians, celebrities and pro athletes.
- Overseeing the implementation re-launch of the Rokk Clothing website including links to new press releases and media alerts, a newly designed online catalog, and beginning expansion on social media efforts.
- Creating promotional programs via Hollywood Records for Atreyu’s 2010 album release and world tour shirt, Monster Energy Drink, and Jägermeister.
- Creative decision making for the production and introduction of new and updated line of brand designs.
- Securing national media placement and international media placement to include an interview with owner Dan Jacobs for Salad Days Magazine, Issue #1, in Italy.

Fashion & Retail

Retail Therapy retained 3-D PR’s services in an effort to build upon sales and strengthen presence as a Sacramento-based traveling boutique while making a transition to an online retailer for worldwide web presence. Plan of action included:
- Assessing company objectives and needs and developing a plan of action and marketing budget.
- Traveling to Industry Tradeshows, overseeing buying, attending new business meetings.
- Implementing a strategy to redesign and improve Retail Therapy’s existing website:
- Adding a Retail Therapy News Link for In the News and Company News , and creating the Talk Retail Therapy Blog.
- Expanding on social media outlets and adding to information portals such as, Kaboodle’s Wish List, Zesty Pink, as well as adding links through Bookmark and Share Tool’s.
- Overseeing fundraising events for community outreach and brand awareness.
- Organizing Art Therapy – Where Art Meets Fashion Fundraiser for Tubman House. Responsibilities included:
- Securing Venue with Art Beast Children’s Studio, Drafting Press Release, Sponsorship Package, and Invitation. Posting fundraiser on Event Calendar’s and Social Media, securing sponsors such as; Citizen Hotel, Rock Star Limo, Gold’s Gym, Whole Foods, Right Bank Babies, etc. Securing media placement through traditional and social media efforts to include – 2 Fox 40 News segments, Sacramento Magazine, Parent (SacParentMag) on Twitter, Sacramento Press, and a follow-up with the Sacramento Bee.
- Received an award from the Sacramento County Board of Alcohol and Advisory for hosting a family friendly alcohol free fundraiser.