ABOUT 3-D | 3-dpr-2012

3-D Public Relations

About 3-D Public Relations provides a business with the services it needs to promote business growth and brand identity through communications development, public relations, marketing & promotions, event planning, and social media strategy.

3-D Public Relations is founded on three dimensions of promoting business today;

1. Communication - assessing the business’ platform and building consistent company messaging.

• Review process and procedure of effective communication
• Brainstorming internal/external communication objectives
• Consolidating messaging for a consistent brand ‘identity’ and strategy
• Creating tag lines, boiler plates, biographies, company info, etc

2. Public Relations – Targeting media and cultivating relationships with local, regional, national and international media for branding and networking.

• Brand & image consulting
• Press kit creation
• Relationship building and media pitching
• Interview scheduling
• Press release/media alert writing and distribution
• Blogging & Social Networking

3. Strategic Marketing – Growing the brand by identifying marketable opportunity to increase sales and achieve business objectives.

• Researching industry competition and market opportunity
• Marketing and Promotions collateral copywriting/creation/distribution
• Writing/Editing business proposals
• Budgeting for and outsourcing giveaway ‘chotchkies’
• Seeking out and securing product placement opportunity
• Strategizing product/service audience and launch
• Event Planning
• Securing sponsorship and partnership opportunity

About Jenny Lardner is a graduate of The University of Arizona, with a BA Degree in Communication and emphasis in Business Accounting. Jenny's career began as a reporting intern at NBC affiliate KVOA, in Tucson, AZ. Experience in the newsroom and on- the-field reporting gave Jenny insight and understanding into creatively communicating a message into newsworthy information.

As a PR professional Jenny has worked in-house, on the agency side, and through consulting, enjoying all aspects of the industry.

•In-house - Working to develop and brand a company culture through creating an overall PR/Communications strategy for all components needed to reach Fortune 500 business partners and prospects, investors, and consumers.

• Full-Service Agency - Working with varying IT clients, specifically in the healthcare industry b2b and b2c, to execute the PR/Communications portion alongside an advertising and marketing team.

•Consulting - Freelance opportunities, have included; 1) Creating, Copywriting & Editing - web/blog/social media content, press releases, media kits, marketing/sales collateral, screenplays, and business plan/proposals. 2) Pitching media and publicizing through traditional PR and social networking, and securing and facilitating interviews. 3) Event planning and publicizing sports camps, charitable events, and fashion/beauty events.

Jenny spends her free time with her family in Dallas, TX. She is actively involved in her daughter's school and their extracurricular activities. Before moving to Dallas, Jenny worked for Sactown Magazine, a bi-monthly publication based on the various cultural offerings of Sacramento, California. She has lived and worked internationally, gaining experience in the world of international PR/Communications, in which she worked with international media, and businesses throughout Italy, Croatia, Slovenia, Greece, and Turkey. Jenny began blogging about as well as her experience living and traveling abroad to include: destinations, food, culture, lifestyle, and fashion and raising children.

﻿﻿3-D Public Relations

3-D Public Relations